OMNIA

Omnia is a concept brand developed as part of a design challenge by @modernbrief. The brief called for a luxury electric car brand targeting both tech enthusiasts and sustainability-focused consumers, two audiences with different motivations but a shared desire for premium experiences.

The main strategic decision was building the logo from geometric shapes that also function as a repeatable brand pattern, reducing the need for additional design elements while keeping the identity consistent across stationery, advertising, and collateral. The color palette was chosen to bridge modernity and elegance without leaning too far into either direction.