Selected Works
Services
About me
What I do
I design brand identities for businesses where how they look shapes how much people trust them. My work covers strategy, visual identity, and the systems that hold a brand together across every touchpoint, from the first impression to the smallest detail.
My background
I'm from São Paulo, Brazil, and now based in Berlin. Having lived in my home country and 6+ years in Germany, I carry both cultures with me: warm and expressive on one side, minimal and precise on the other. This contrast between these amazing cultures have shaped how I see and how I approach my work when it comes to design.
Over 8 years I've worked with different brands at different stages, from early launches to full rebrands. My background in drawing and photography still shapes how I approach every project. That eye for composition, light, and structure carries into every identity I build.
My approach
I work best with founders and teams who want more than something that looks good. People who see design as part of the strategy, not decoration after the fact. I like to be brought in early, think through the hard questions with you, and build a system that holds up long after the first launch.
my process
1. Inquiry & Discovery
You reach out and share a bit about your project. If it's helpful, we can set up a short call to talk through your goals, your brand, and what you're looking for, this often makes it easier to find the right approach together. No commitment at this point, just a conversation. This step also helps us confirm we're a good fit before moving forward.
2. Strategy & Creative Direction
Once we decide to work together, you receive your contract, invoice, and a brand questionnaire. After everything is signed, I take your answers and turn them into a clear brand strategy, along with a moodboard that captures the direction we're heading in.
3. Designing your identity
With the strategy set, I start building your visual identity. We go through a few rounds of feedback together and refine the work until it feels right and represents your brand the way it should.
4. Final Delivery
You receive your final brand files, your brand guidelines, and everything you need to launch, all organized and ready to use.
