Casa

About the Brand

Casa is a Portuguese home decor studio offering a curated range of decoration items including furniture, lighting, textiles, ceramics, wall art, and decorative objects. Every product is selected with intention, bridging old-world craft references with contemporary living. Casa serves both businesses and home decor enthusiasts who value spaces with warmth, history, and character.

Project Type
This is a concept branding project developed as part of a design challenge. The scope covers the full visual identity system for Casa, from strategy and logo design through to brand applications and marketing touchpoints.

Deliverables include: Brand strategy and moodboard, logo system (stacked, horizontal, and mark-only versions), color palette, typography, pattern and texture assets, stationery suite, packaging, signage, social media templates, and brand guidelines.

Brand Direction
The client wanted a visual identity rooted in elegance, craft, and a soft vintage sensibility. The three core brand keywords guiding all creative decisions are:

Warmth — the feeling of a lived-in, personal, and comfortable space
Craft — things made with care, intention, and visible quality
Heritage — a sense of history, place, and materials that carry character over time