Lumière

Lumière is an interior design studio built around a clear positioning: spaces that feel considered, not decorated. The project started with a brand strategy exercise to define tone, target audience, and product tiers, which helped identify where the identity needed to be most expressive: invitations, lookbooks, and social media.

From there, I developed a flexible identity system built to feel editorial without losing warmth. Switzer handles clean, versatile type work, Calendas Plus adds contrast and character, and Silka Mono is reserved for product details. The system includes logo variations, stationery, an A5 mini lookbook, and a manifesto layout. White space, tactile paper finishes, and soft natural tones are used throughout to reinforce the brand's core idea: quality that doesn't need to announce itself.