INDUSTRY:
INTERIOR DESIGN
CLIENT:
BRIEF HAUS
YEAR:
2025
CATEGORY
BRANDING & IDENTITY
TIMEFRAME
1 MONTH
Lumière - Brand Identity Design
about.
Illuminating The Art of Living.
Lumière, (meaning "Light" in french), is a fictional interior design studio I created to express a refined balance between light, form, and material. Inspired by natural light and quiet architecture, the brand blends sculptural shapes with soft textures and a neutral, timeless palette. Every piece is designed to evoke calm and subtle sophistication.
Deliverables
- Logo Suite
- Color Palette
- Typography System
- Stationary & Social Media Kit
- Mini Lookbook
- Brand Guidelines
challenge.
My goal was to design a cohesive visual identity for a seasonal collection that positions Lumière as a high-end yet approachable studio. The identity needed to adapt across different touchpoints—from printed materials and product photography to a website and collection launch event.
result.
I developed a flexible identity system that feels editorial yet grounded. Switzer serves as the clean and versatile primary typeface, paired with Calendas Plus for warmth and contrast, and Silka Mono for product details. I designed logo variations, stationery, an A5 mini lookbook, and a manifesto layout to express the brand’s philosophy. The overall direction favors generous white space, tactile paper finishes, and soft, natural tones.
