The primary challenge in this project was to achieve a realistic stone texture that would evoke a tangible, physical presence while maintaining accurate human proportions and detail. Each “stone” had to be carefully placed and adjusted for visual harmony. The model also needed to be adapted for photography, requiring a precise balance of light and shadow to capture every texture and detail in the final images.

Project Overview: I developed a brand identity for a nutrition supplement brand targeting women who prioritize beauty and a healthier lifestyle. The aim was to create a visually appealing and cohesive brand that resonates with the target audience's aesthetics and values.

The main challenge was to craft a brand identity that seamlessly integrates the concepts of beauty and health while appealing to a diverse demographic of women. The identity needed to be elegant yet approachable, reflecting the brand’s commitment to quality and well-being. Additionally, the brand's visual language had to stand out in a saturated market of health and beauty products.